Brand Awareness means how well the people know and remember your band. It shows whether customers can recognise a brand it when needed or think of it when making a choice
Building awareness is important because people usually buy from brands they know.
Business increase awareness through social media , advertising , public relation, events and partnerships
The GOAL is not just to be seen once, but to stay in people’s minds ! so they remember the brand when they want to buy or recommend something
Loyalty is different it is about how strongly customers feel connected to a brand and keep choosing it again and again
Loyalty grows from Good experience,Trust and Satisfaction Over Time
Business build loyalty by offering reliable quantity, helpful customer service and sometimes rewards like discounts or loyalty programs , when customer feels confident on your brand they are more likely to stay loyal and not switch to competitors
What is the Role of Brand Awareness and Loyalty in Consumer buying Behaviour
Think of Awareness as a brand’s “famous factor.” It’s what keeps a company at the front of your mind so that when you’re ready to buy something, you don’t have to go searching you already have a name ready. Because people naturally prefer what is familiar, a brand that is well-known has a much better head start and a higher chance of being picked over a total stranger when it’s time to make a final choice.
Loyalty works after the First purchase when customers like a brand and trust it, they keep buying from it again and again ! they do not easily change to other brands and may forgive it again and again. They do not easily change to other brands and may even small mistakes
Loyal Customers believe in brand and are happy to spend their time and money in to it
What is the Importance of Brand Awareness for Business Growth
Building Brand Awareness
Building Awareness means helping more people see and remember a brand. To do this Business use simple and smart methods such as
1) Show ads to the right people who are most likely to be interested.
2) Use social media to talk to people and share the brand often.
3) Work with brand ambassadors or social influencer to reach more people and gain trust
How to measure the success of Brand awareness
Reach: How many people see the brand’s message
Impression: How many times the brand content is shown on their screen Engagement: How people react like , comments ,likes and shares
Why loyalty is important for keeping customers
Brand awareness helps bring in new customers, But brand loyalty makes them come back!
How To Make Customers Yours Best Friends
To make your Business a hit with your friends and customers,you need to be a legendary Leader
Start by being a Super NIce- Treat every customers like best friend with a big smile and keep the excitement going by giving cool pictures like secret discounts or awesome stickers
You can even Start a Club to make everyone feel like they’re part of your exclusive crew where their ideas actually matter. Finally, Keep Getting Better by always upgrading your games or snacks so they stay the coolest on the block and nobody ever gets bored!
Here is how to balance the two so your business can win:
| Feature | Brand Awareness | Brand Loyalty |
| The Goal | Getting people to say, “I’ve heard of them!” | Getting People to say “I love them” |
| The Action | Meet someone for the first time | Becoming best friends for life. |
| The Result | People visit your shop once. | People keep coming back forever. |
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