What is Instagram Marketing ? How to Start

Instagram Marketing has become essential for business growth, Instagram is the second most popular social media network, coming after Facebook. It was the first platform to reach one billion active users and now has over 500 million daily stories users

Now Instagram not only for personal use anymore  its also used for brand awareness , listing their products and make sales and encourage the audience

Instagram User Engagement

Top Actions: Viewing posts and talking to friends or brands

Daily Activity: 59% of active  users login every  single day

Weekly Usage: Users spend an average  of 6+ hours per week on Instagram 

Why Use Instagram Marketing for Business?

• • Build Your Brand: It is a great place to help more people recognize and remember your brand.

• • Showcase Products: You can easily introduce new items to a large audience.

• • Shopping Interest: Every month, 130 million people interact with shopping posts.

No Pressure Selling: You can promote your business in a friendly and natural way, rather than sounding like a pushy salesperson so why not Instagram marketing?.

So by this Instagram statics  you may be little bit confused that how i started but you are in the right place we will  guide you how it’s started 

Why Marketing on Instagram ?

Instagram is a big colorful picture of a book for business. If you  sell something cool that looks great like a yummy snack or fun clothes – Instagram marketing is the best place to show it off. People love looking at pretty photos and watching quick videos to see how things work.

But before you start, you need a “game plan” . Even if other people are doing well,  you should think about  what makes you shop special. Having a plan  helps you stay busy with the right things and makes sure you are taking to the  people who really want to buy from you

Many business users  try to use every  social media app at the same time. Because of this, they forget to make proper planning. That is a big mistake!

Instagram is not like other social media platforms. What works on Facebook, LinkedIn will not work the same way on Instagram. Instagram  needs clear  ideas, good pictures, and the same content  everywhere. First, make a simple Instagram plan that  fits your brand, The people you want to reach, and what you want to achieve

Creating Your Success Plan for Instagram Marketing

1) Decide what you want to win ?

Before you start sharing pictures on Instagram  Stop and THINK ! Why I’m using Instagram marketing  for my business “ You shouldn’t do it just because it’s a popular app or because everyone else is doing it. To really do well and not waste your time or money, you need a clear reason for being there.

The shop Mission :  You can choose you page like a digital store to show and sell things to  people , just like a toy shop and clothing brand does

2) Find Your Targeting Audience

Before you post ,  you need to know who is watching. Think  of it  like picking the right  treatments for a game. If you already have customers elsewhere, start  with people just like them. this is the most important thing in Instagram marketing

Not sure how to find them? Try these tricks:

1. 1. Follow the Hashtags: Look at words (like #toys or #cloth) that matches your business. See who is liking those posts!

Spy on the Competition: Look at who follows businesses similar to yours. Those people will likely love your stuff too!

3) Check Out the Other Competitors

Once you know who your audience is, it’s time to  see what other business like you are doing so this is called competitors analysis, it’s like checking out the other shops on the streets to see why people like them

How To Get Started

If you know your Competitors: Go straight to their Instagram pages and look around.
If you don’t know them yet: Just search for words that describe your business (like “bakery” or “pet shop”) to find similar accounts.

4) Create an Editorial Calendar

Think of an editorial calendar like a school time table or a party plan so its helps you to decide  what to post today, tomorrow and next week so aren’t rushing the last minute.

Why is it Great ?

Save Time:  you can plan  your photos , words and hashtag all in one place
Never Miss a Big Day: mark down special days like new product launches or big sales , so  you are always ready!

5)  Get More Friends On Your Instagram Page

Building a big group of  Followers takes time  , but it is worth it ! Whatever you do , don’t buy followers!. It’s like giving money to people so they act like your friends. They won’t actually buy anything, and Instagram will eventually delete them anyway.

Here How to Grow the Wright Way

• •  Be easy to find: Pick a simple name for you page and write a clear bio (Little description at the top) Tell exactly people who you are and what you do

• • Fill Your Shop: Before you ask people to follow you, post 10 to 15 great pictures. Nobody wants to follow an empty page!

Join the Community: Follow other people and businesses that you like. Instagram is like a big neighborhood when you say “hello” to others they are more likely to visit your page

Promote your Business in Instagram

Once you have friends following you, here is how you can sell your items:

• • Special treats: Give people  a ”buy one get one free” deal. Tell them how to get and remind them to “Hurry before the deal ends”

• • Fun Games: Hold a contest! Let people enter to win a free prize. It lets them try your stuff for the first time and makes them happy.

• • Helping Others: People love companies that are kind. If you give some of your money to help animals or sick people, your followers will feel good about buying from you.

Getting Started to create your Instagram business profile

Before you begin, remember: Instagram loves new things! You’ll need to post fun photos and videos often to keep people interested.

The Golden Rule: Use the phone app. You can look  at pictures on a computer, but you can only post it from your phone

Step By Step – SetUp

• • Step 1: Open the app and click signup . Use your work email, not your personal Facebook email id . You want this to be all about your business!

• • Step 2: Tell Them Your Name Type in your Business Name. This how people will recognize you when they visit you page

• • Step 3: Pick a Username – Pick a name that is easy to type, like @Yourstorename . If it’s taken, try something close to it. Don’t worry you can change it later if you need to!

Making It Look Great

• • Step 4: Pick a Picture Use your Logo as your profile photo. Make sure it’s right in the middle because instagram cuts the picture in to a circle

• • Step 5: Write your “Bio”- you only have a tiny space to explain what you do

• • Be quick and fun! This is the only place you can put a clickable website link, so use it to send people to your shop.

The “Secret” Settings

Click the three lines in the corner of your profile to find your Settings

• • Go Pro (The Big Switch): Go to Account and click Switch to Professional Account. This turns your page into a real business. It gives you “Superpowers” like seeing how many people liked your posts! (You’ll need to link it to your business Facebook page to finish this).

• • Stay Public: Keep your account Public so everyone can see your cool posts. If it’s private, people  can’t find you!

• • Multi Task: You can add up to 5 different accounts and switch between them without logging out.  It’s like having five different clubhouses in one pocket!

“Learn how to turn your Instagram into a money-making machine in this quick video! “

“Ready to scale your brand? As a digital marketing specialist based in Thrissur, I help businesses turn these strategies into real results. [View my professional portfolio here] to see how we can work together.” just click on > Home